Case Study: Santa's Little Lights
How we generated a 383% ROI for Santa's Little Lights in 60 days
When Daniel, the owner of Santa’s Little Lights, came to us, he had a problem. His goal? To generate more leads in the Greater Houston area for his Christmas light installation company. His challenge? Standing out in a crowded market.
Daniel didn’t just want any leads—he wanted high-quality leads that would actually turn into paying customers. Most of his competitors were using cookie-cutter marketing strategies—boring ads, uninspired offers, and no real system to track or close leads. Daniel wanted something smarter, sharper, and more effective.
Challenge accepted.
Watch Daniel's Testimonial
Hear what Daniel had to say about his experience working with us and the results that our video-driven lead generation campaign got for his company.
Results after 60 Days
Between our service cost and adspend, Daniel spent a total of $3,900 on this campaign.
He Got:
How We Did It...
The Three Sisters Lead Generation System
We built Daniel our three-part lead generation system, affectionately known as The Three Sisters, to take Santa’s Little Lights to the next level.
1.
Creative Video Ad that Demands Attention
We started by doing our homework. After researching the competition, it was painfully obvious: no one was using creative video advertising. So, we leaned in.
We scripted, filmed, and produced a custom video ad that showed off Santa’s Little Lights’ personality and professionalism while making it clear just how easy and magical their services were. The ad was visually engaging, fast-paced, and downright impossible to ignore. And where did we put it? Right where the audience lives—Facebook and Instagram.
- Engaging hook + visuals
- Immediate Audience Callout
- Tailored for social media
- Clear value proposition and offer
- Clear CTA
(0.5-0.73% is average)
2.
A Landing Page that Converts like Crazy
When someone clicked on the ad, they landed on a simple, focused landing page designed to do one thing: turn clicks into leads.
No fluff. Just a clear message, a strong call-to-action, and a quick form to request an estimate. The result? A 16% conversion rate. For context, anything over 10% is gold.
3.
A Lead Management System That Closes the Deal
Getting leads is one thing. Turning them into paying customers is another. That’s why we set Daniel up with a lead management system powered by GoHighLevel.
Here’s how it worked:
- Real-time tracking of every lead that came through the landing page.
- Automated follow-ups via text and email, so no lead was left hanging.
- A clear, organized sales pipeline that kept Daniel on top of his game.
The system didn’t just save time—it ensured every lead was nurtured and maximized for conversion.
This sytem is not just for Christmas light companies.
We designed it to help all kinds of local service businesses generate consistent, high quality leads.
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Let’s schedule a time to chat about whether our Three Sisters Lead Generation System is right for your business.
