Case Study: HTX Tiny Homes
Building Demand from ZERO
How Harmony Marketing helped HTX Tiny Homes go from concept to a thriving, lead-generating brand.
The Challenge
HTX Tiny Homes had a vision: to become the top provider of high-quality, custom-built tiny homes, ADUs, and home additions in the Houston area. As a new business, they faced a major challenge—no brand awareness, no customer testimonials, and no past projects to showcase. They needed a way to consistently generate qualified leads and build their brand, fast.
How We Did It...
The Three Sisters Lead Generation System
We built the guys at HTX Tiny Homes our three-part lead generation system, affectionately known as The Three Sisters, to make sure their business hit the ground running.
1.
Meta Ads that Demands Attention
We launched a targeted Meta (Facebook & Instagram) ad campaign designed to reach three specific groups:
Homeowners wanting extra space—families needing an office, guest house, or additional living space.
Families looking to keep aging loved ones close—those wanting a comfortable, separate home for elderly parents.
Landowners interested in generating rental income—people wanting to maximize their property’s value with a rentable tiny home.
Each month, we launched a new video ad to build familiarity and trust with the audience while continually refining our creative strategy for maximum engagement.
✅Builds Trust with Target Market
✅Strategic Messaging
✅Tailored for social media
✅Clear value proposition and offer
✅Clear CTA
✅Professional Video and Audio Quality
Video Ads
A few of the Image Ads We Created
2.
A Website that Converts like Crazy
When potential customers clicked on an ad, they arrived at a streamlined website designed to educate and convert. The site:
Clearly communicated the benefits of tiny homes.
Answered common financing and permitting questions.
Encouraged visitors to take the next step with an easy-to-use contact form.
To make lead follow-up seamless, we implemented an automated system that nurtured prospects via text and email, ensuring no inquiry went unanswered.
3.
A Lead Management System That Closes the Deal
Generating leads is only half the battle—closing them is where the real magic happens. We set up HTX Tiny Homes with a lead management system powered by GoHighLevel, helping them:
Track every inquiry in real time.
Automate follow-ups so leads didn’t slip through the cracks.
Organize their sales pipeline to keep deals moving forward efficiently.
Examples of Automations we Created
11.25X ROI
In 4 months.
How many other business investments get you a return like that?
Our services are designed to help local businesses THRIVE with qualified leads and efficient, organized marketing systems.
Struggling to get consistent, quality leads for your business?
Let's talk.
Let’s schedule a time to chat about whether our Three Sisters Lead Generation System is right for your business.
