Case Study: Couch Care Co
Driving Real Growth from the Ground Up
How Harmony Marketing helped this husband and wife owned steam cleaning company go from zero to BUSY in a matter of weeks.
How it Started
Marcos and Carolina, the husband-and-wife team behind Couch Care Co., had a vision: to build a thriving steam cleaning business specializing in couches. Based in Spring, Texas, they wanted to differentiate themselves from other steam cleaning companies by focusing on what they do best—giving couches new life.
The challenge? Standing out in a competitive market and turning their story into a compelling reason for homeowners to choose them over larger, more generic competitors.
Client Testimonial
Results after 60 days
Client Testimonial
Our Approach...
The Three Sisters Lead Generation System
We built Marcos and Carolina our proprietary three-part lead generation system, affectionately known as The Three Sisters, to help get them a consistent stream of leads while building brand recognition and trust.
1.
Video ads that capture attention and Build Trust
On this project, we decided to take a people-first approach. Rather than just marketing steam cleaning services, we marketed Marcos and Carolina—a hardworking Brazilian couple pursuing the American dream. By making them relatable, warm, and trustworthy, we created a brand that homeowners wanted to support.
We created a series of video ads designed to:
- Introduce Marcos and Carolina as friendly, hardworking experts.
Highlight their expertise in couch steam cleaning.
Showcase the eco-friendly and health benefits of their services.
Present them as a wholesome, immigrant family that has come to pursue the American dream.
Key Stats:
✅ Hook rate: 45% (the percentage of people that watched more than 3 seconds of the ad – 25% is considered good!)
✅ Click-Through Rate (CTR): 1.32% (above industry averages for service-based businesses)
Positive Feedback from Viewers:
2.
A Landing Page that Converts like Crazy
When people clicked the ad, they landed on a simple, well-optimized page with one goal: turning curiosity into leads. The page focused on:
A welcoming message from Marcos & Carolina.
Social proof in the form of real customer testimonials.
A straightforward call-to-action to request a quote.
3.
A Lead Management System That Closes the Deal
Generating leads is one thing. Closing them is another. We helped Couch Care Co. implement a structured lead follow-up process, including:
Automated text and email follow-ups to nurture leads.
A clear pipeline for tracking proposals and bookings.
Examples of Automations we Created
Real Results after 60 Days
This is just the beginning. As the campaign continues, we’re optimizing ad creative, refining messaging, and helping Couch Care Co. scale their success. With a sustainable, people-first marketing system in place, they are on track to become the go-to couch cleaning service in Spring, Texas.
$6,302
$13,139
Dozens
Growing brand recognition
Struggling to get consistent, quality leads?
Let’s schedule a time to chat about your marketing goals and whether we think we can help you get there.
