How we generated $1.2M in sales for a Texas Pool Builder in 4 Months
When Troy Lane, owner of Knockout Custom Pools, came to us, he didn’t need help building beautiful pools.
He needed help getting more of the right people to see them. His team did top-notch work, but word-of-mouth alone wasn’t filling his schedule fast enough.
He wanted more leads, more visibility, and a better system for turning interest into booked jobs.
Watch Troy's Testimonial
Hear what Troy had to say about his experience working with us and the results that our video-driven lead generation campaign got for his company.
Our Approach: The Full Harmony Package
We rolled out our Three Sisters system, which is the full marketing setup we use to take businesses from quiet to fully booked. On top of that, we added a custom content strategy to help build long-term brand awareness.
Paid Ads
Engaging vertical with real, relatable stories that showed Troy’s work and personality
Ads ran across Facebook and Instagram
Organic Content
16 reels per month including tips, behind-the-scenes, design ideas, and Troy’s personal story
Everything shot, edited, and optimized by our team to grow his audience and show off his expertise
He Got:
How We Did It...
The Three Sisters Lead Generation System
We built Daniel our three-part lead generation system, affectionately known as The Three Sisters, to take Santa’s Little Lights to the next level.
1.
Creative Video Ad that Demands Attention
We started by doing our homework. After researching the competition, it was painfully obvious: no one was using creative video advertising. So, we leaned in.
We scripted, filmed, and produced a custom video ad that showed off Santa’s Little Lights’ personality and professionalism while making it clear just how easy and magical their services were. The ad was visually engaging, fast-paced, and downright impossible to ignore. And where did we put it? Right where the audience lives—Facebook and Instagram.
- Engaging hook + visuals
- Immediate Audience Callout
- Tailored for social media
- Clear value proposition and offer
- Clear CTA
(0.5-0.73% is average)
2.
A Landing Page that Converts like Crazy
When someone clicked on the ad, they landed on a simple, focused landing page designed to do one thing: turn clicks into leads.
No fluff. Just a clear message, a strong call-to-action, and a quick form to request an estimate. The result? A 16% conversion rate. For context, anything over 10% is gold.
3.
A Lead Management System That Closes the Deal
Getting leads is one thing. Turning them into paying customers is another. That’s why we set Daniel up with a lead management system powered by GoHighLevel.
Here’s how it worked:
- Real-time tracking of every lead that came through the landing page.
- Automated follow-ups via text and email, so no lead was left hanging.
- A clear, organized sales pipeline that kept Daniel on top of his game.
The system didn’t just save time—it ensured every lead was nurtured and maximized for conversion.
This sytem is not just for Christmas light companies.
We designed it to help all kinds of local service businesses generate consistent, high quality leads.
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Let’s schedule a time to chat about whether our Three Sisters Lead Generation System is right for your business.
